Dumante: Learning the art of being “the little guy” on the way to building an international brand

by Terry Boyd

Is this the year Howard Sturm makes Dumante Vendenoce pistachio liqueur into a household brand, up there with Cointreau and Grand Marnier?

Dumante is such a fixture in Louisville — sponsoring dinners at expensive restaurants and “Du the Night” performances at the Kentucky Center for the Arts with artists such as Norah Jones –  you may have assumed that a global distiller with big marketing dollars is behind the brand.

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